When should figures, tables, and other visuals be included in a PRPA report?

Including figures, tables, and other visuals in a PRPA report is most effective when they enhance understanding and support the content. Visuals serve to simplify complex information, clarify data relationships, and provide a quick reference for readers. When thoughtfully integrated, they can illustrate trends, highlight key findings, or summarize large amounts of data in a more digestible format. This ultimately aids the reader in absorbing the material and reinforces the overall messages of the report, making the information more accessible and engaging.

Using visuals merely to flatter findings can lead to biased presentations and undermine the integrity of the report. It’s not advisable to include them just to occupy space or only in lengthy reports, as concise reports can also benefit from effective visuals, as long as they have a true purpose in enhancing comprehension. The goal should always be to improve clarity and communication of the report's content.